Dreamtime Flooring Partners with Kinaway

Overview of the Partner’s business

Dreamtime Flooring proudly stands as Australia’s only 100% Indigenous-owned wholesaler, specialising in the creation of flooring that embody the rich narratives of Indigenous cultures. Our business offerings are authentically made in Australia, locally manufactured in Geelong, and bear the unmistakable signature of genuine Indigenous artists.

It began when our director, Joshua Haddock, embarked on a meaningful collaboration with Indigenous artists to provide a practical solution to sharing Indigenous artworks through the medium of flooring. 

How has the Partner engaged with the Indigenous sector? What actions have they taken to reconciliation?

Our commitment to strategic partnership with Indigenous businesses is a cornerstone of our values. We believe in fostering meaningful relationships and providing crucial support to Indigenous entrepreneurs, workforce and youth.

One of our big social impact projects is through our relationship with On-county pathways. We can proudly say that for every square-meter sold of every product, a percentage is donated to support the not-for-profit charity – On-Country Pathways. This organisation delivers a program which aims to mentor and empower our First Nations youth through their employment and career pathways programs aiming to create generational change.

Why did the Partner sign up with Kinaway? What was the driving factor?

Incorporating a strategic partnership with Kinaway, the leading advocate for Aboriginal and Torres Strait Islander businesses in Victoria, can be a game-changer for Dreamtime Flooring.

Networking within Kinaway's community can connect us with like-minded businesses and potential collaborators, opening doors to innovative opportunities in the flooring industry.

Dreamtime Flooring's commitment to corporate social responsibility will shine even brighter as we join forces with Kinaway. This partnership showcases our dedication to diversity and inclusion, resonating positively with our customers. It's an opportunity to create a compelling brand narrative about contributing to positive social change and supporting Indigenous communities.

As we embark on this exciting journey with Kinaway, we recognize that this partnership holds the potential to propel our vision and core values of business to new heights. It aligns with our goals for growth, and ensures that Dreamtime Flooring continues to be a beacon of quality, inspiration, and positive social impact in the flooring industry.

What is the Partner’s mission or aim in supporting the Indigenous economy? How will Kinaway member businesses benefit from this partnership? 

In a poignant demonstration of commitment to the Indigenous economy, Dreamtime Flooring stands proudly alongside Kinaway, the esteemed advocate for Aboriginal and Torres Strait Islander businesses in Victoria. United by a shared mission, Dreamtime Flooring actively contributes to Kinaway's vision by actively promoting economic empowerment, expanding market access, and preserving Indigenous culture.

Dreamtime Flooring takes a proactive stance in uplifting Indigenous communities by engaging with Indigenous-owned suppliers and businesses. Through strategic partnerships and procurement contracts, it paves the way for financial self-reliance and sustainability within these communities.

As a steadfast partner, Dreamtime Flooring facilitates Indigenous businesses' entry into broader markets.

Dreamtime Flooring holds the deep respect of Indigenous culture at its core. It seeks to infuse Indigenous cultural knowledge and perspectives into its operations, products, and marketing strategies. This unwavering commitment ensures that its engagement with the Indigenous economy is not only economically beneficial but also culturally sensitive and respectful.

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